LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22 MER
Marketing Efficiency Ratio over Black Friday 2022
Established in 2018, this London-based jewellery brand prides itself on crafting unique, authentic pieces designed and handcrafted in the UK.
Our collaboration commenced in April 2022, after prior agency partnerships fell short in cracking profitable Meta advertising strategies.
Operating with a lean team and a focus on in-house marketing, the brand's Marketing Manager handled Meta ads without a defined strategy.
They were looking for a long-term partner who can help them take their jewellery business to the next level of growth.
Meta Advertising Strategy
With an extensive product catalog, we prioritised identifying product collections for profitable Always On campaigns on Meta, achieving a 3X ROAS within our first 4 weeks of working together.
Post this initial success, our Meta advertising strategy honed in on product and collection testing. Given the client's dedication to innovative jewellery design, a robust new collection launch strategy became paramount.
Revealing the Most Profitable Ad Format
Through an early series of Creative Tests we have identified an Ad Creative Formula allowing for testing new collections in the most efficient way.
Ad Creative Template Examples
Triumphant Results
Record Breaking 332% YoY Revenue Growth in Q4 2022 & 12X MER during Black Friday 2022
In our first year of our collaboration (April 2022 to December 2022), our advertising approach propelled a 118% YoY Revenue Growth.
The Meta Advertising strategy we have implemented, led to breaking all sales records in Q4 2022, including the brand's best month in terms of Revenue since their beginning in 2018.
RESULTS: 332% YoY Revenue Growth in Q4 2022
Year Two Surge
Unlocking 253% YoY Growth in 2023
By Q1, Q2, and Q3 of 2023, the brand's sales soared with a remarkable 253% YoY growth, marking an impressive milestone in our second year together.
RESULTS: 253% YoY Growth in 2023
Google Ads Integration
While the brand had dabbled in in-house Google advertising, our introduction of Google advertising services in August 2023 aimed to efficiently scale this channel.
The strategy is designed to set new sales records during the crucial gifting period in 2023, leveraging the compounded YoY growth effect achieved over the years.
Stay tuned in January of 2024 for more insight on how it went!
→ Strategic Meta Campaign Planning
For jewellery brands, Q4 is the pinnacle gifting period. To offset lower sales months, a robust strategy for launching new products & running restocks is crucial.
→ Integrate Creative Testing
Never underestimate the power of creative testing. Continuous testing, including for Always On Campaigns, is imperative to prevent performance dips. Exploring diverse creative directions with studio, model, and creator-led content forms the cornerstone of a winning Ad Creative Formula.
Thanks to our strategic Meta Advertising approach, this London-based jewellery brand has unlocked incredible 253% YoY growth & achieved the BEST SALES MONTH in history of the business.
2023 REVENUE GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22 MER
Marketing Efficiency Ratio over Black Friday 2022
We’ve been working with Blue DROP for 6 months now and we’ve just closed our best month in 2022 in terms of revenue 🙌
Blue Drop managed to identify a combination of winning products and creatives very early in our collaboration thanks to their robust Meta testing framework.
As a multi-product store we are really passionate about our unique jewellery designs.
Understanding where we must allocate our product focus gives us clarity - not only on stock management but also on ideation & design of new products, which we love! We’re very excited to see what the future holds!
- FASHION BRAND FOUNDER
UK Based Sustainable
Fashion Brand
A remarkable Black Friday 2021: UK Fashion Brand scores 84.2X MER and 67% Sales Increase
SERVICES:
→ Meta Advertising (Facebook & Instagram)
BFCM 2021
MER
Marketing Efficiency Ratio over Black Friday 2021
YoY REVENUE
GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021
MER
Marketing Efficiency Ratio over November 2021
ECOMMERCE EMAIL MARKETING CASE STUDY
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked the power of Email Marketing with Klaviyo and achieved an overall RPR of £5.98, beating industry benchmarks by 256%
SERVICES:
→ Klaviyo Email Marketing
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked steady growth over 12 Months to increase revenue on a bootstrapped budget
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS
PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS
ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
Eco-conscious
fashion accessories brand
How a UK-based Fashion Accessories Brand achieved consistent 8.4X MER while entering & smashing it in the new US territory
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
2023
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS
ROAS
Average ROAS across US Meta Campaigns in 2023 - Jan to Aug
EMAIL
ATTR. REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS
RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE
GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE
GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22
MER
Marketing Efficiency Ratio over Black Friday 2022
