UK Based Sustainable
Fashion Brand
A remarkable Black Friday 2021: UK Fashion Brand scores 84.2X MER and 67% Sales Increase
SERVICES:
→ Meta Advertising (Facebook & Instagram)
BFCM 2021 MER
Marketing Efficiency Ratio over Black Friday 2021
YoY REVENUE GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021 MER
Marketing Efficiency Ratio over November 2021
Since the Summer of 2020, we've been on a journey with this sustainable fashion brand, witnessing its transformation.
What started as a small-time side-hustle blossomed into a global, family-run fashion sensation, even earning the admiration of celebrities.
From the outset, we implemented our internal Meta-focused Methodology & Frameworks, paving the way for year-round revenue growth and seamless scaling of operations.
Thanks to a well-crafted Meta advertising and creative strategy with a long-term vision, the brand was able to achieve unprecedented success over Black Friday 2021.
The results have broken all previous records since the brand's inception in 2016.
→ Consistency in Meta Advertising Strategy
Maintaining a year-round advertising strategy, including peaks and troughs, is vital. We consistently test, learn, and optimise campaigns. This involves exploring new creatives, products, and strategically timing restocks and launches throughout the year.
→ Meta Creative Testing & Learning
Designing a successful Black Friday campaign requires a year-round commitment to creative testing and the accumulation of valuable insights.
By analysing historical data, you can leverage your best-performing creatives as the foundation for a standout Black Friday campaign.
That is why we include advert creative production in our service.
→ Crafting the Perfect Black Friday Offer
Finding the balance between offering enticing discounts and preserving profit margins is crucial. While major brands may offer hefty promotions, it's not always feasible for smaller to medium-sized businesses.
Thus, crafting a Black Friday offer that excites your audience without compromising your bottom line is paramount.
Thanks to strategic advertising, creative testing, and offer optimisation Black Friday 2021 marked a historic triumph for this Sustainable Fashion Brand, with an exceptional 84X MER and a remarkable 67% surge in YoY Revenue.
BFCM 2021 MER
Marketing Efficiency Ratio over Black Friday 2021
REVENUE GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021 MER
Marketing Efficiency Ratio over November 2021
"I came to Blue drop agency after experiencing a period of growth with my brand, I was at an inflection point where I needed a more structured, professional, multi channel approach to my digital marketing strategy.
Blue drop have a wealth of experience in the digital marketing space and their experience combined with professionalism, organisation and enthusiasm made it an easy decision to work with them.
Blue drop not only help with the execution of my digital marketing strategy but they are highly skilled at creating my adverts too, building highly engaging ads that are truly reflective of my brand.
As a growing brand and working with an external agency the communication & entHusiasm from your MARKETING partNer is so important and I feeL it's something THE BLOUE DROP STUDIO TEAM DOES really well.”
- SUSTAINABLE FASHION BRAND FOUNDER
ECOMMERCE EMAIL MARKETING CASE STUDY
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked the power of Email Marketing with Klaviyo and achieved an overall RPR of £5.98, beating industry benchmarks by 256%
SERVICES:
→ Klaviyo Email Marketing
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked steady growth over 12 Months to increase revenue on a bootstrapped budget
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS
PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS
ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
Eco-conscious
fashion accessories brand
How a UK-based Fashion Accessories Brand achieved consistent 8.4X MER while entering & smashing it in the new US territory
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
2023
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS
ROAS
Average ROAS across US Meta Campaigns in 2023 - Jan to Aug
EMAIL
ATTR. REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS
RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE
GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE
GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22
MER
Marketing Efficiency Ratio over Black Friday 2022
