UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked steady growth over 12 Months to increase revenue on a bootstrapped budget
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
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REVENUE GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
The brand was founded in 2020 by a young entrepreneur based in London whose mission was to create beautiful and sustainably produced bridal fashion products.
By the summer of 2022, they had not tapped into any advertising tactics beyond boosting organic posts on Facebook and Instagram.
They were looking for controlled growth to slowly increase their marketing and fulfilment operations, considering their bootstrapped budget.
Keen to explore Meta Advertising, we started our collaboration in July 2022.
As a new business, they had a limited ads budget and needed to see return on investment quickly, however they were aware that it takes time to test & identify growth opportunities on the Meta platform.
Meta Advertising Strategy
Given the brand's limited data, we started with product group tests on Meta. Once we identified top-performing products, we fine-tuned Ad Formats and Ad Types for optimal results.
Creative Strategy
At the beginning of every collaboration we dive into creative strategy research around the client's niche to understand trends & identify creative opportunities.
This brand has remarkable content – captivating lifestyle photos and native videos.
We worked with their media library to design performance-focused Ad Creatives - Static & Video Ads that reflect the brand and communicate the USPs of the products well.
After rigorous Ad Creative Formula testing, we identified winning combinations.
Ad Creative Template Examples
Email Marketing
With a solid Meta Ads foundation, we setup an automated email marketing foundation using Klaviyo.
Transitioning from Mailchimp to Klaviyo, we fully tapped into their ecommerce potential.
We implemented comprehensive email marketing flows.
The results exceeded expectations, massively surpassing industry benchmarks by 256%*
Revenue Per Recipient (RPR)
WELCOME FLOW
194% Increase on industry average (£2.42)*
ABANDONED CART & CHECKOUT
208% Increase on industry average (£3.08)*
POST-PURCHASE
346% Increase on industry average (£0.30)*
We implemented comprehensive email marketing flows.
The results exceeded expectations, massively surpassing industry benchmarks by 256%*
*Fashion Industry benchmarks by Klaviyo
→ Meta Advertising Strategy
The first step to profitable advertising for a new business with a limited budget is identifying product groups that drive the most interest on Meta.
→ Meta Creative Strategy
Testing Meta Ad Formats (Image, Carousels & Videos) is key to improving Advertising ROI and driving sustainable growth.
(We include advert creative production in our service which allows us to quickly test, learn and pivot)
→ Customer Acquisition & Retention
Upon establishing a solid Meta Ads foundation, implementing a thorough Klaviyo Email Marketing Strategy quickly unlocks the next level of growth.
Our strategic digital marketing approach not only drove substantial growth but also ensured sustainable scalability for this eco-conscious ecommerce business.
REVENUE GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
"I can’t imagine growing MY BUSINESS without Blue Drop Studio - it’s fantastic to work with a team who has such a great understanding of the digital space, not only the paid ads aspect.
Also, I absolutely love the ad creatives they produce - they look SOOO good!”
- BRIDAL FASHION BRAND FOUNDER
Eco-conscious
fashion accessories brand
How a UK-based Fashion Accessories Brand achieved consistent 8.4X MER while entering & smashing it in the new US territory
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
2023
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS
ROAS
Average ROAS across US Meta Campaigns in 2023 - Jan to Aug
EMAIL
ATTR. REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS
RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE
GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE
GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22
MER
Marketing Efficiency Ratio over Black Friday 2022
UK Based Sustainable
Fashion Brand
A remarkable Black Friday 2021: UK Fashion Brand scores 84.2X MER and 67% Sales Increase
SERVICES:
→ Meta Advertising (Facebook & Instagram)
BFCM 2021
MER
Marketing Efficiency Ratio over Black Friday 2021
YoY REVENUE
GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021
MER
Marketing Efficiency Ratio over November 2021
ECOMMERCE EMAIL MARKETING CASE STUDY
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked the power of Email Marketing with Klaviyo and achieved an overall RPR of £5.98, beating industry benchmarks by 256%
SERVICES:
→ Klaviyo Email Marketing
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
