ECOMMERCE EMAIL MARKETING CASE STUDY
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked the power of Email Marketing with Klaviyo and achieved an overall RPR of £5.98, beating industry benchmarks by 256%
SERVICES:
→ Klaviyo Email Marketing
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
The brand was founded in 2020 by a young entrepreneur based in London whose mission was to create beautiful and sustainably produced bridal fashion products.
Our collaboration kicked off in July 2022, initially focused on unlocking the potential of Meta Advertising.
With a solid and profitable foundation laid, we introduced a comprehensive Ecommerce Email Marketing setup on Klaviyo, aiming to enhance customer acquisition and boost customer lifetime value.
The brand previously used Mailchimp and even though they were growing their email marketing list, they were not able to figure out how to monetise it.
Klaviyo Email Strategy
We focused on setting up the full Ecommerce Marketing Flows on the Klaviyo Platform.
RESULTS: Klaviyo Attributed Revenue over 12 Months
RESULTS: Klaviyo Attributed Revenue over 30 Days
Setup
→ Full Klaviyo Platform Set up & Shopify integration
→ Migration of email list from Mailchimp to Klaviyo
→ Setting audience segments & lists for optimal email performance
Ecommerce Flows
→ Welcome Flow & Website Pop up
→ Abandoned Cart
→ Abandoned Checkout
→ Post-Purchase Flow
Crafting Design & Copy Excellence
When it comes to email marketing prowess, aligning design and copy with the brand and its values is paramount.
At Blue Drop Studio, we recognise the monumental impact of design and creative in ecommerce marketing.
This is why we integrate design and creative into all our services.
Email Design Template Example
Setting the Stage for Success
→ Email Design & Copy
We seamlessly integrated Design and Copywriting into our email marketing service making the whole process fast & smooth.
→ Brand Tailored Klaviyo Templates
We value efficiency in marketing efforts - providing a complete Klaviyo email templates setup aligned with the brand allowed the client to re-use them for other campaigns, with 1 click.
→ Klaviyo Email Build & Asset Population
All visuals and copy were meticulously crafted and populated in the emails, adhering to industry-leading practices.
The brand's narrative came to life in every email, resonating with the brand’s audience on a deeper level.
65% Klaviyo Flow Attributed Revenue over 30 days
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Overall Email Flow RPR results exceeded expectations, massively surpassing industry benchmarks by 256%.
*Fashion Industry benchmarks by Klaviyo
Revenue Per Recipient (RPR)
WELCOME FLOW
194% Increase on industry average (£2.42)*
ABANDONED CART & CHECKOUT
208% Increase on industry average (£3.08)*
POST-PURCHASE
346% Increase on industry average (£0.30)*
ALL EMAIL FLOWS
256% Increase on industry average (£1.68)*
*Fashion Industry benchmarks by Klaviyo
→ Start Email Marketing as Early as Possible
Setting up Email Marketing ecosystem & Ecommerce Flows as early as possible massively improved overall revenue figures for the bridal fashion brand we worked with.
→ Timing & Efficiency Matter
Having the email templates designed & set up in line with the brand massively improved email marketing efficiency, and allowed for quick execution of ad-hoc email campaigns (newsletters, restocks, product launches and limited-time offers).
Our strategic email marketing approach not only drove substantial growth but also ensured sustainable scalability for this eco-conscious ecommerce business.
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
"I can’t imagine growing MY BUSINESS without Blue Drop Studio - it’s fantastic to work with a team who has such a great understanding of the digital space FOR ECOMMERCE BRANDS!"
- BRIDAL FASHION BRAND FOUNDER
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked steady growth over 12 Months to increase revenue on a bootstrapped budget
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS
PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS
ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
Eco-conscious
fashion accessories brand
How a UK-based Fashion Accessories Brand achieved consistent 8.4X MER while entering & smashing it in the new US territory
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
2023
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS
ROAS
Average ROAS across US Meta Campaigns in 2023 - Jan to Aug
EMAIL
ATTR. REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS
RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE
GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE
GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22
MER
Marketing Efficiency Ratio over Black Friday 2022
UK Based Sustainable
Fashion Brand
A remarkable Black Friday 2021: UK Fashion Brand scores 84.2X MER and 67% Sales Increase
SERVICES:
→ Meta Advertising (Facebook & Instagram)
BFCM 2021
MER
Marketing Efficiency Ratio over Black Friday 2021
YoY REVENUE
GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021
MER
Marketing Efficiency Ratio over November 2021
