Eco-conscious
fashion accessories brand
How a UK-based Fashion Accessories Brand achieved consistent 8.4X MER while entering & smashing it in the new US territory
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS ROAS
Average ROAS across US Meta Campaigns in 2023 - Jan to Aug
EMAIL ATTRIBUTED REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
Founded in 2012, this London-based Fashion Accessories Brand set a high bar for ethics, sustainability, quality, and style. Their meticulous designs originate from their London HQ.
When we joined forces in the summer of 2022, the brand had only scratched the surface of Meta Advertising. The Founder had dabbled in occasional ads and organic boosts on Facebook and Instagram but did not implement a strategic advertising strategy for the Meta platform.
With their organic sales slowly & consistently growing year on year the Founder was now ready for business growth & expansion, however, like many other bootstrapped ecommerce businesses, they needed to ensure that marketing and operations advanced in sync.
Meta Advertising Strategy
Establishing the UK Foundation - 149% YoY Revenue Growth in the First 2 Months of Collaboration
As a Fashion Accessories Brand boasting an extensive product catalog, our initial focus was to uncover the most profitable products & collections to advertise on the Meta platform.
We accomplished our objective within the first 2 months of working together, setting up Always On Campaigns on Meta and increasing their revenue by 149% on previous year.
149% YoY Revenue Growth in the first 2 months of collaboration
As we continue working with the ecommerce brand in 2023, the Meta advertising strategy drives consistent, sustainable revenue growth for the business.
98% YoY Revenue Growth in 2023
US Expansion with 4.5X ROAS
The brand has been consistently seeing small volumes of the orders coming from the US over the past months and we instantly saw an opportunity we need to tap into.
We launched them into the US market by testing our top-performing ad creatives first.
As a result the brand saw an average US ROAS of 4.5X in 2023 (Jan to Aug).
Ad Creative Template Examples
Creative Strategy Leading to 98% YoY Revenue Growth
With every collaboration, we dive deep into the trends, advertising landscape and ad creative strategy. This brand, collaborating with industry-leading photographers and videographers, had exceptional content.
Working with their content library we have been consistently strategising, producing and testing new creative ustilising our internal Ad Creative Formulas which has led to the incredible growth of the brand - 98% increase in YoY Revenue in 2023 (Jan to Aug).
Applying our Blue Drop Ad Formulas drives incredible results on the Meta platform
The Power of Email Marketing
With Meta Ads thriving in the UK and US, we integrated an underutilised email marketing channel via Klaviyo.
Introducing a comprehensive Ecommerce Email Flow setup led to a consistent boost in RPR metrics (Revenue Per Recipient), ultimately achieving an impressive overall RPR of £2.40.
Email Marketing Results
KLAVIYO ATTRIBUTED REVENUE
Jan to Aug 2023
ALL FLOWS RPR
Revenue Per Recipient
across all Ecommerce Flows in Klaviyo Jan to Aug 2023
Introducing a comprehensive Ecommerce Email Flow setup led to a consistent boost in RPR metrics (Revenue Per Recipient), ultimately achieving an impressive overall RPR of £2.40
→ Meta Advertising Strategy
The first step to profitable advertising for a new business with a limited budget is identifying product groups that drive the most interest on Meta.
→ Meta Creative Strategy
Testing Meta Ad Formats (Image, Carousels & Videos) is key to improving Advertising ROI and driving sustainable growth.
(We include advert creative production in our service which allows us to quickly test, learn and pivot)
→ Customer Acquisition & Retention
Upon establishing a solid Meta Ads foundation, implementing a thorough Klaviyo Email Marketing Strategy quickly unlocks the next level of growth.
In a world driven by ethics and style, this London-based brand stands tall, a testament to what data-driven advertising strategy & creative can achieve.
REVENUE GROWTH
Increase YoY Revenue Growth in 2023 - Jan to Aug
MER
Marketing Efficiency Ratio in 2023 - Jan to Aug
US META ADS ROAS
Average ROAS across the US Meta Campaigns in 2023 - Jan to Aug
EMAIL ATTRIBUTED REV.
Total Attributed Revenue to Klaviyo Email Marketing in 2023 - Jan to Aug
ALL EMAIL FLOWS RPR
Revenue Per Recipient attributed to Email Flows in Klaviyo in 2023 - Jan to Aug
"I'm super happy with your work and I feel I'm in good hands with Blue Drop, I can see the potential in the results so far - so brilliant.
And, I LOVE THE NEW VIDEO AD CREATIVES!! You've done a wonderful job! 👏👏 Really simple and tasteful, I'm really happY!"
- FASHION ACCESSORIES BRAND FOUNDER
LONDON-BASED
JEWELLERY Brand
How a Jewellery Brand unlocked 253% YoY Revenue Growth and broke all sales records over Q4 2022 with an MER of 12X
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Google Advertising
2023 REVENUE
GROWTH
YoY Revenue Increase in 2023 - Jan to Aug
Q422 REVENUE
GROWTH
YoY Revenue Increase in Q4 2022
BLACK FRIDAY 22
MER
Marketing Efficiency Ratio over Black Friday 2022
UK Based Sustainable
Fashion Brand
A remarkable Black Friday 2021: UK Fashion Brand scores 84.2X MER and 67% Sales Increase
SERVICES:
→ Meta Advertising (Facebook & Instagram)
BFCM 2021
MER
Marketing Efficiency Ratio over Black Friday 2021
YoY REVENUE
GROWTH
YoY Sales Increase over the Black Friday 2021 & 2020
NOVEMBER 2021
MER
Marketing Efficiency Ratio over November 2021
ECOMMERCE EMAIL MARKETING CASE STUDY
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked the power of Email Marketing with Klaviyo and achieved an overall RPR of £5.98, beating industry benchmarks by 256%
SERVICES:
→ Klaviyo Email Marketing
KLAVIYO ATTRIBUTED
REVENUE
Klaviyo Attributed Revene in 30 Days
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
INCREASE ON
INDUSTRY BENCHMARKS
All email flows RPR over 12 months, at £5.98, surpassing industry metrics in the fashion space.
WELCOME FLOW
RPR
Revenue Per Recipient over 12 months. 194% Increase on industry average (£2.42)*
source: Klaviyo
ABANDONED CART
& CHECKOUT RPR
Revenue Per Recipient over 12 months 208% Increase on industry average (£3.08)*
source: Klaviyo
UK Based Sustainable Bridal
Fashion Brand
How a Bridal Fashion Brand unlocked steady growth over 12 Months to increase revenue on a bootstrapped budget
SERVICES:
→ Meta Advertising (Facebook & Instagram)
→ Klaviyo Email Marketing
REVENUE
GROWTH
Increase over 12 Months of collaboration - Sept'22 to Aug'23
ORDERS
PLACED
Increase over 12 Months of collaboration - Sept'22 to Aug'23
META ADS
ROAS
Average ROAS across campaigns, over Q2 & Q3 2023
2023
MER
Marketing Efficiency Ratio over 12 Months of collaboration - Sept'22 to Aug'23
ALL EMAIL FLOWS
RPR
Surpassed industry benchmark metrics by 256%
source: Klaviyo
