Your website can be an extremely effective tool to grow your digital footprint. We view it as more of a cornerstone for your business in the digital world. It can not only act as an information point for your potential customers, but it can help convert them into fully fledged brand advocates & clients.
In this blog post I am going to write about ways in which you can improve your website. If you follow these steps you can increase traffic to your website, increase the user’s feeling of satisfaction when on your website and convert more visitors into customers Driving Traffic
Driving traffic to your website can be done in many, many ways. Infact, even a well placed picture of a kitten posted at the correct time on social media can increase your traffic ten fold (similar to striking gold in some form or fashion). That being said, there are some more traditional and reliable ways to increase the traffic that comes to your site.
One of them being SEO (Search engine optimisation). Effectively, when you optimise your website for search engines, you are helping your website be seen by traffic going through said search engine(s). Now this is quite a deep rabbit hole, but i’ll touch on some of the basics.
Generally SEO is split into two categories. On-Site SEO and Off-Site SEO.
On Site SEO involves things you can do directly to your website. So depending on who has access to your website, you can usually achieve these things relatively quickly (thanks to wordpress plugins like YOAST). Here is a list of some Basic On-Site SEO tasks:
- Compressing Images.
- Making your website mobile friendly.
- Uploading your website to a CDN (Content Delivery Network)
- Optimising your website copy text to be inline with SE correlations.
Off Site SEO involves things that are external to your site. These tasks generally take a lot longer to complete, as it is not as simple as optimising some code or images. Here is a list of some basic Off Site SEO Tasks:
- Building Links
- Social Media Marketing
- Social Bookmarking
Improve UX/UI and User Satisfaction.
Improving your user experience and user interface can seem to be quite a daunting task. Both of these factors are important and in hand, enhance the design of your website. It is important to have a clear definition of the two terms. We like to think of it as UI being related to the graphic design and UX related to more technical aspects & psychology.
If you can master these components of your website, it will function perfectly and please your customers at every step of their journey through your website.
Here are some things you can do to improve your UX/UI
- Not forcing people to sign up or enter contact information without giving anything of value in return
- Having your search function setup correctly
- Interesting Call to actions
- Optimise your UI/UX for mobile device
- Convrt more visitors into customers.
Last but not least, conversion. Converting your visitors into customers is the main goal of most product / service based websites. Why wouldn’t it be? Even though the steps I have mentioned before this all amount to the same thing, conversion, there are some extra things you can do to fine tune your website so that it works how you want it to work.
A/B testing is a great way of analysing what you have on your website, and how your visitors and customers respond to it. It can help you improve your content. It can help you see what works and what doesn’t. Most importantly it can save you a lot of money, reducing risks when it comes to big investments on strategies or even showing you exactly what gets your customers engaging with content.
Setting up a sales funnel is another great way of helping you convert visitors. A sales funnel is essentially the route or process that your customers go through from when they first encounter your brand, to when they become a repeat buyer. Bear in mind that content is king when it comes to modern sales funnels. So if you can engage your visitors from step one, and provide solutions to their pain points, they can be a fully fledged brand advocate in no time.
If you take these points on board, and start to make some changes, you will begin to see improvements straight away, even if it is just by using a website grader. We recommend you check out https://developers.google.com/speed/pagespeed/insights/ and https://website.grader.com/. These tools can give you a good insight on what can be improved with your website.